Resume

Freelance Senior Copywriter: Impact XM, an experiential agency – 1/2024-3/2024

· Developed extensive print/digital exhibition graphics’ copy for Sunbelt Rentals’ global company event.

· Wrote and fine-tuned over 10 proposal decks and over 30 case studies.

Senior Copywriter: Spiro, a part of the GES Collective - 9/2021-9/2023

· Lead Creative (copy) for John Deere’s content marketing which included strong conceptual thinking, writing compelling technical copy/scripts across multiple channels, managing two senior copywriters and one freelance copywriter, and providing clear copy direction for over 50 product launches.

· Lead Creative (copy), spearheaded the development, presentation, and rollout of Spiro’s first ever content marketing services. This included audience segmentation, developing a tactic-specific briefing system with review protocols, creating client-specific and creatively driven deliverables, and a timely delivery.                        

· Created key concepts for Spiro’s 2022 Brand Launch, from GES to Spiro, a part of the GES Collective, including writing a value proposition and SEO-friendly case studies, and proofreading the completed website.

· Developed, wrote, and presented brand activations concepts and proposals for Walgreens and Embark.

· Wrote designation copy for McDonald’s brand plan and digital sales brochures for their annual global event.

· Wrote proposals for such clients as John Deere, Siemens Cardiology, TwitchCon/Chevron, LA Tourism, Hasbro, Nutanix, Chevron, Dentsply, Oracle, Boomi, and GitLab.

· Reviewed and proofread copy for Senior Copywriter peers and Creative Leads.

· Mentored and trained Spiro’s two other senior copywriters and one freelance copywriter on Spiro’s content marketing best practices.

Senior Copywriter: Plan B, the agency alternative - 10/2018-4/2019

· Developed creative ideas and concepts for Keiser Fitness. This included B2B, B2C, email campaigns, social media strategies, video scripts, and other assets.

· Worked with the creative director, visual creative, producer, and client services representative to ensure all creative was delivered on time and within the client’s expectations.

· Maintained high standards of copywriting and exercised quality control on all copy.

· Wrote clear and persuasive copy for the Keiser Fitness website and all marketing channels of sale, including e-mail, digital, print ads, and social media.

· Demonstrated ability in creating, testing, and writing email campaigns with good (based on industry) open rates, CTR, and ROI.

· Had clear ideas of competitor activities and the target audience.

· Successfully spearheaded campaigns on Keiser’s social media platforms including Facebook, Instagram, Twitter, and LinkedIn.

Content Manager: ConceiveAbilities - 1/2020-3/2020

· Developed an enterprise, multi-channel content strategy for six target audiences across ConceiveAbilities’ website, blog, social media, PR, video campaigns, sales assets, collateral, email campaigns, CEO, and sales PowerPoint presentations, and infographics.

· Managed a team of six freelance writers, a freelance graphic designer, and a social media coordinator: Sourced, briefed, edited, and proofread their work while researching, writing, editing, and proofing my own content.

· Utilization of content management, automation and social media tools.

· Monitored, measured, and optimized content utilizing best practice SEO techniques and leveraging content against metrics such as traffic, bounce rate, device types, social shares, email opens, video views, time on page, backlinks, application submission rates, and funnel metrics.

· External communications ownership, including the development of multimedia content, promotional materials, and brand identity in order to translate ConceiveAbilities’ messaging and storylines into focused action and marketing campaigns.

· Internal communications to promote team building and keep employees updated on internal and external news.

· Speech writing and other communication outreach as needed for thought leadership efforts.

Freelance Marketing Specialist: Family Inceptions - 5/2020-7/2020

· Collaborated with teams across the agency to develop, strategize and promote email marketing campaigns.

· Developed strategy for the execution of assets that met with best practices and drove our creativity with email and app messaging.

· Provided channel expertise and recommendations through creative processes, content messaging, segmentation, testing, and communication frequency.

Copywriter: Vital Proteins - 5/2017-2/2020

· Created new content ideas that were SEO-driven and stayed ahead of popular fitness trends.

· Continuously developed and refined the voice for the Vital Proteins blog, lively.com.

· Responsible for the completion of several projects at once in accordance with established time lines and style guidelines.

Copywriter: Aligned Modern Health - 7/2019-2/2020

· Developed health content for Aligned Modern Health landing pages and blog posts.

· Had a strong understanding of their unique voice and tone. 

· Translated complex medical topics into easily understandable content.

· Created attractive CTAs that drove lead generation and conversion.

· Strong time management skills with proven track record of managing multiple priorities and deadlines.

Copywriter: Wellness Amplified, iherb.com - 8/2018-2/2020

· Wrote compelling content marketing/SEO pieces and other digital assignments for the leading online vitamins and supplements retailer, iherb.com.

· Thought partner during the creative process; happily offering suggestions, strategy, and alternatives.

· Assured accuracy, completeness, and neatness of copy from initial submission to final copy.

Copywriter: Counseling@Northwestern, The Family Institute at Northwestern University - 2/2016-12/2017

· Developed informative and research-based wellness content for the students and professors in the Counseling@Northwestern University, The Family Institute program.

· Good organizational skills, an ability to produce creative and compelling copy to tight deadlines, and to juggle multiple projects.

· Excellent spelling and grammar skills with the ability to self edit.

· A highly-motivated and creative self-starter with a strong expertise in health and wellness.

Content Writer and Social Media Assistant: Windfarm Marketing - 9/2016-12/2016

· Wrote compelling content in the form of blog posts, ebooks, and social media for Gold’s Gym SoCal, California Family Fitness, and KAIA Fitness.

· Learned content management systems, work flow management, and related best practices.

· Managed multiple simultaneous projects through all facets of creative development and execution.

· Managed the day-to-day content creation and calendar of Gold’s Gym’s social media platforms including Facebook, Instagram, LinkedIn, and Twitter.

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