Resume

Freelance Senior Copywriter - 3/2024-present

· Initiates concept development and strategy through in-depth client communication and industry research

· Collaborates with teams to align deliverables with client objectives and target audiences

· Produces high-quality, results-driven copy that is engaging and persuasive while meeting brand guidelines

· Simplifies complex technical concepts into accessible and compelling narratives

· Drafts comprehensive proposals, increasing readability and overall pitch deck success rates

· Ensures error-free copy by proofreading, listening to client feedback, and editing for accuracy

Freelance Senior Copywriter: Impact XM, experiential agency – 1/2024-11/2024

· Wrote and optimized email campaigns from start to finish for C3's annual international user conference

· Developed extensive print/digital exhibition graphics’ copy for Sunbelt Rentals’ global company event

· Wrote and fine-tuned numerous proposal decks and case studies

Senior Copywriter: Spiro, a part of the GES Collective - 9/2021-9/2023

· Lead Creative (copy) for John Deere’s Large Agriculture content marketing which included strong conceptual thinking, writing compelling technical copy/scripts across multiple channels, and managing a team of two other senior copywriters and one freelance copywriter. Provided clear copy direction for over 70 product launches

· Lead Creative (copy), spearheaded the development, presentation, and rollout of Spiro’s first ever content marketing services. This included audience segmentation, developing a tactic-specific briefing system with review protocols, creating client-specific and creatively driven deliverables, and a timely delivery             

· Created key concepts for Spiro’s 2022 Brand launch, from GES to Spiro, a part of the GES Collective, including writing a value proposition and SEO-friendly case studies, and proofreading

· Developed, wrote, and presented brand activations concepts and proposals for Walgreens and Embark

· Wrote designation copy for McDonald’s brand plan and digital sales brochures for their annual global event

· Wrote proposals for such clients as John Deere, Siemens Cardiology, TwitchCon/Chevron, LA Tourism, Hasbro, Nutanix, Chevron, Dentsply, Oracle, Boomi, and GitLab

Senior Copywriter: Plan B, the agency alternative - 10/2018-4/2019

· Developed creative ideas and concepts for Keiser Fitness. This included B2B, B2C, email campaigns, social media strategies, video scripts, and other assets

· Worked with the creative director, visual creative, producer, and client services representative to ensure all creative was delivered on time and within client expectations

· Wrote clear and persuasive copy for the Keiser Fitness website and all marketing channels of scale, including their e-commerce website, email, digital and print ads, and social media

· Demonstrated expert ability in creating, testing, and writing email campaigns with high CTR, and ROI

· Had clear ideas of competitor activities and the target audiences

· Successfully spearheaded social media campaigns for all of Keiser Fitness’s platforms

Content Manager: ConceiveAbilities - 1/2020-3/2020

· Developed enterprise-level, multi-channel content strategies for six target audiences across ConceiveAbilities’ marketing channels

· Managed a team of six freelance writers, a freelance graphic designer, and a social media coordinator

· Utilization of content management, automation, and social media tools

· Monitored, measured, and leveraged metrics with best practice SEO techniques to increase engagement through more personalized content

· Ownership of MarComs, including the development of multimedia content, promotional materials, and brand identity to translate ConceiveAbilities’ messaging and storylines into focused marketing campaigns

· Internal communications to promote team building and keep employees updated

· Speech writing and other communication outreach as needed for thought leadership efforts

Freelance Marketing Specialist: Family Inceptions - 5/2020-7/2020

· Collaborated with creative teams to develop and strategize audience-specific email marketing campaigns

· Provided channel expertise and recommendations through creative processes, content messaging, segmentation, testing, and communication frequency

Copywriter: Vital Proteins - 5/2017-2/2020

· Wrote SEO-driven content and stayed ahead of popular fitness trends

· Strong expertise in health and wellness with a 10-year background as a fitness professional

· Continuously developed and refined the voice for the Vital Proteins blog, lively.com

· Responsible for the completion of projects in accordance with established timelines and style guidelines

Copywriter: Aligned Modern Health - 7/2019-2/2020

· Developed technical health content for Aligned Modern Health landing pages and blog posts

· Translated complex medical topics into easily understandable content

· Created attractive CTAs that drove lead generation and conversion

Copywriter: Wellness Amplified, iherb.com - 8/2018-2/2020

· Wrote compelling SEO-driven blog posts for iherb.com, a leading online vitamins and supplements retailer

· Served as a health and wellness subject matter expert

Copywriter: Counseling@Northwestern, The Family Institute at Northwestern University - 2/2016-12/2017

· Developed informative and research-based wellness content for students and professors in the Counseling@Northwestern University, The Family Institute program

Content Writer & Social Media Assistant: Windfarm Marketing - 9/2016-12/2016

· Wrote and streamlined content for ebooks, blog posts, and social media for Gold’s Gym SoCal, California Family Fitness, and KAIA Fitness

· Managed day-to-day content creation and calendar of Gold’s Gym’s social media platforms

· Proficient in the CMS platform, TeamWork

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